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December 11, 2017
December 11, 2017

BOSCH Home Appliances makes footprint in Pakistan

Bosch Home Appliances Inaugurates first Showroom has inaugurated its operations in Pakistan. BSH Hausgeräte GmbH is a 100% subsidiary of Robert Bosch GmbH Germany. Managing Director Mega Home Syed Adnan Shah who is local partner of German firm told media during inauguration of showroom in Islamabad that he had made struggle for five years to convince German firm to launch operations in Pakistan. According to him, there was huge potential of investment in Pakistan. He said that security situation in Pakistan had improved and therefore investors were keen to invest in this country. Pakistan is my home and I want my countrymen to enjoy the good quality products, he said. During inauguration ceremony, Speaker National Assembly Sardar Ayaz Sadiq was chief guest and people from different walk of life including businessmen attended the event.

Speaker National Assembly Sardar Ayaz Sadiq emphasized the need of increasing bilateral trade relations between Germany and Pakistan. Pakistani industries can greatly benefit from German technological advancements and a growing middle class population offers great potential to any foreign investor in Pakistan.

He expressed these views while inaugurating the newly established office and showroom by BSH Hausgeräte GmbH, a 100% subsidiary of Robert Bosch GmbH Germany, which has established its second official products showroom in Pakistan in Blue Area Islamabad.

Speaking at the occasion BSH Home Appliances FZE CEO Mr. Tomas Alonso said that German companies consider Pakistan a preferred destination for trade and business and Pakistani market offers immense potential of bilateral trade between two countries.

BSH Home Appliances FZE has established its showrooms and offices with local business partner Mega Home Appliances in Pakistan. Managing Director Mega Home Syed Adnan Shah was also present at the occasion.

BSH Home Appliances aims to expand its sales and distribution footprint in Pakistan and working to expand its retailer/distributor network across country.

“The country is now region’s one of the emerging economies. With annual population growth of more than % 2, Pakistan has one of the highest growth rates in Asia. This results in an increasing number of households, which have a need for home appliances”, said Mr. Alonso, BSH Home Appliances FZE CEO, who is in charge of all Middle Eastern and South Asian region.

While addressing the local media he said that “We are targeting to become the Number 1 home appliances supplier in Pakistan by doubling the T/O year-on-year.”

Mr. Alonso said that in a country like Pakistan which has been facing power shortage issue, its imperative that hundreds of millions of daily usage household appliances such as refrigerators, oven, dishwashers and washing machines etc. consume less energy to save the power and Bosch small and large home appliances are super efficient in terms of less energy consumption undoubtedly the best choice for Pakistani households.

In a low inflation high growth economy like Pakistan, there is a growing affluent consumer base, which is forecasted to increase by around 6 % annually. Both factors are having an overall positive effect on local purchasing power.

Pakistan is the sixth most populous country in the world, making it a very attractive market indeed for the BSH Home Appliances. “On account of the growing population and a young population with the low median age of 22, we see good business opportunities in Pakistan for Bosch in the medium and long term,” said BSH Home Appliances FZE CEO Mr. Alonso.

Mr. Syed Adnan Shah, Managing Director Mega Home Appliances said that Pakistani consumers understand the value of German Technology and he is confident that Bosch Home Appliances and Mega Home will together make Bosch, Pakistan’s most preferred home appliances brand. Mr. Adnan Shah also thanked Bosch Home Appliances Management for their trust and partnership with Mega Home Appliances in Pakistan.

The company will focus on the sale of home appliances products for growing Pakistani consumer base. “Pakistan has a growing percentage of an affluent, dynamic and future-oriented consumer base which is improving its lifestyle trends and Bosch is keen to offer its world class Home Appliances to consumers in Pakistan.”

BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe, and the 2nd largest worldwide. BSH’s product portfolio spans the entire spectrum of modern household appliances that includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons. This makes BSH the only full-range provider of home appliances globally.

What distinguishes Bosch home appliances from other brands is quality, durability, performance, German heritage since 1886 and continuous innovation in technology and research. It is not coincidental that the brands advertising The launch of home appliances products in Pakistan is part of Bosch’s consistent and long-term growth strategy in South Asia. “Our customers in Pakistan will definitely benefit from our company’s innovations. Ultimately, we also contribute to improving quality of life for local people with our products and services.”

Founded in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has belonged exclusively to the Bosch Group since January 2015. Over its almost 50-year history, the company has grown from a German exporter into the world’s 2nd second-largest home appliance manufacturer. With more than 56,000 employees, BSH increased its revenue in 2016 to around 13.1 billion Euros. BSH has some 40 factories worldwide and produces the entire range of modern home appliances.

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